Using the College brand for fundraising and promotional items is only permitted when specific guidelines are followed due to our trademark licensing agreement and protected assets. By following these processes, we ensure that the Saint Anselm College name and associated likenesses are represented accurately and appropriately.

The College Brand as Intellectual Property

The College brand is Saint Anselm College's intellectual property, and as such, there are specific rules and processes to follow when creating fundraisers or ordering promotional items that bear any aspect of the College's likeness. All members of the College community have a responsibility to protect and promote our brand in a manner consistent with our reputation of academic and civic excellence. Exemplar Associates serves as the College's exclusive trademark licensing agent and protected assets include but are not limited to the following:

  • The name of the college and any derivatives of the name
    example: Saint Anselm College, Saint A's, St. A's, SAC, etc.
  • Any and all College logos
    example: Institutional, Departmental, Centers, Institutes, etc.
  • Any and all College buildings and landmarks, their names, and likenesses
    example: C-shop, NHIOP, etc.
  • Any and all words reasonably associated with the College
    example: Anselmian
  • Any and all images reasonably associated with the College
    example: photos and videos of campus, Alumni Hall, statues, campus buildings, etc.

NOTE: Any items that utilize any aspect of the Saint Anselm College brand must follow the outlined processes on this page and artwork MUST be approved by College Communications and Marketing prior to publicizing or purchasing. This is not to stifle creativity, rather this is to ensure that orders do not get held up with or blocked by licensing due to unapproved content or issues with design files. 

View our BrandING Guidelines

Licensed Vendors

Items utilizing the College's protected assets must be obtained through a licensed vendor and the College's protected assets may not be used to create items to be sold for profit unless that entity has a license to do so. 

Licensed vendors follow an approval process overseen by Exemplar Associates and executed by College Communications and Marketing for items using the college brand and by Athletics for items using the athletics brand. When placing orders, it is imperative to grant enough lead time to allow for approval levels.

The companies listed below are licensed to produce and provide not-for-resale gifts, fundraising items, and promotional giveaway items:

To inquire about becoming a licensed vendor, email licensing@anselm.edu.

Fundraisers

When starting a fundraiser, there is a process to follow to make sure things go smoothly. It is important to begin the process with enough lead time to ensure that all steps can be completed. Please see below for the steps to follow depending on your group or type of fundraiser.

Student Groups (SGA-affiliated)

Contact the Office of Student Engagement and Leadership (SEAL) for the forms required to initiate your fundraiser. SEAL oversees the process after initiation.

Student Groups (not SGA-affiliated), Schools, Offices, Departments, Centers, and Academic Programs

Contact the Office of College Advancement to obtain a fundraising request form to initiate your fundraiser. The process then follows the Fundraising Approval Process outlined below.

Fundraiser Approval Process:

Step 1: Obtain form to initiate your fundraiser 
Contact: Office of College Advancement or Office of Student Engagement and Leadership
Note: If an SGA-affiliated group, this form comes from the Office of Student Engagement and Leadership who oversees the process. If NOT an SGA-affiliated group, this form comes from the Office of College Advancement and the process is as outlined below.

Step 2: Obtain brand/artwork approval 
Contact: College Communications and Marketing

Step 3: Obtain approval from the bookstore 
Contact: Bookstore (Follett)

Step 4: Establish process by which payment will be accepted 
Contact: Finance Office

Step 5: Select licensed vendor who will produce items for the fundraiser
Contact: See Licensed Vendors list on this page

Custom Clothing and Apparel, Promotional Items, and Giveaways

Those wishing to purchase custom clothing and apparel, promotional items, or giveaways using the College brand must adhere to brand and licensing guidelines. To ensure a smooth and timely purchasing experience, please follow the steps below depending on your group.

Student Groups (SGA-affiliated)

Contact the Office of Student Engagement and Leadership (SEAL) to initiate your purchasing plan for custom clothing and apparel (including, but not limited to club sport uniforms, club/org clothing, etc.), promotional items, and giveaways. SEAL oversees the process after initiation.

Student Groups (not SGA-affiliated), Schools, Offices, Departments, Centers, and Academic Programs

Please follow the Custom Clothing and Apparel, Promotional Items, and Giveaways Process outlined below.

CUSTOM CLOTHING AND APPAREL, Promotional Items, and Giveaways Process

Step 1: Obtain brand/artwork approval
Contact: College Communications and Marketing

Step 2: Select a licensed vendor 
Contact: See Licensed Vendors list on this page
Note: If our licensed vendors are unable to fulfill your request OR if your desired vendor is not on the list, please contact licensing@anselm.edu for either one-time approval or to have your vendor added to the licensed vendors list.