Marketing

Marketing
Offered as a major (B.A.)

The Marketing Major not only prepares you to market yourself to future employers but also to successfully promote products and services based on consumer needs in the market. You’ll develop effective communication and critical thinking skills through firsthand experiences in and out of the classroom. With a Saint Anselm marketing degree, you’ll graduate with a competitive edge for careers including advertising, sales, brand management, and market research.

To view degree requirements, click the "Academic Catalog" button, navigate to "Programs by Area: Majors and Minors," and select your program.

Academic Catalog

Economics & Business Department

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As a copywriter, my marketing professors’ advice echoes in my head all day! Writing as a form of marketing is a skill that definitely takes years to learn and even longer to perfect. I’m thankful my classes at Saint Anselm laid that foundation for me.

— Alex Lynch ’23, Pannos Marketing

Featured Course

MK421A: Social Media Marketing

A timely and important course for marketing majors is Social Media Marketing. It introduces you to social media from a marketing perspective. You’ll design and launch content on different platforms, learn best practices, and challenge your analytical skills. You’ll even manage a semester-long project with a real client.

Meet the Firms

Marketing students network with local sales, marketing, and human resource firms to learn about internship and job possibilities through Women in Business club events on campus.